From vision to reality:
we turn resistance
into momentum
Ready to create authentic connections that drive meaningful growth? Since 2017, Bright Penny has partnered with organizations to transform marketing and branding. From leading complex initiatives to enhancing user experiences, our research-based solutions build lasting relationships for sustainable change.
How can we help you?
Marketing Strategy
Our human-centered strategies balance creative thinking and innovation, as well as a deep understanding of your target audiences and business goals. No cookie-cutter templates here - only customized, brand-building solutions tailored to your needs.
Website Design & Digital Alignment
We lead complex website projects that bring departments and stakeholders together. From government organizations to growing businesses, we guide teams through large-scale digital transformations – turning competing priorities into a unified vision and exceptional user experiences.
A strong brand creates an emotional connection with target audiences, leading to a deeper level of engagement and loyalty. We help you build and leverage this connection as a powerful tool for awareness, brand identity and customer retention.
Creative Branding
Organizational Change Leadership
We specialize in the complex human side of major initiatives. Whether it's a website overhaul, intricate project, or organizational restructuring, we facilitate the collaborative process that shifts resistance into ownership and brings ambitious projects across the finish line.
Unlock the power of expert marketing without the full-time price tag. Our fractional marketing support provides an innovative consultant, perfectly portioned to fit your business needs and budget. Think of us as your on-demand marketing department, ready to provide our strategic marketing support where you need it most.
Data-Driven Insights
All of Bright Penny's work is grounded in solid, reliable research. We evaluate efforts with a healthy blend of both qualitative and quantitative data, allowing you to adjust strategies and tactics based on real insights and valuable feedback.
Fractional Marketing
Customer Experience
Let us help you design the ideal experience that your target audiences want and need. We identify problems and pain points through journey mapping, content analysis, diagnosing internal and external issues, and developing creative solutions based on user preferences and behaviors.